With the goal to stay connected and develop leads, a well-crafted email marketing strategy can help develop brand loyalty, increase revenues, and get your customers to promote your products and services.
There are 3.9 billion daily email users according to the hubspot.com email marketing stats for 2020 with expected growth to 4.3 billion by 2023. With that many daily users, email may be a great way to reach your target audience consistently. Though there are many benefits to an effective email marketing campaign, some of the most promising are discussed below.
Not every customer is the same! You may have an audience of loyal customers that are now promoting your brand, one of first-time buyers you’re hoping to see again, and another who have simply asked to be included on your monthly newsletter distribution list — just to name a few.
Evaluating your audiences is the first step to creating a successful email marketing campaign. Sending the right email content to the right audience is the key to email marketing success.
No marketing campaign should be launched without tracking ROI — Return on Investment. Because contact lists are often owned by the business, the cost to distribute is relatively low and returns high.
Because a well-executed email reminds your target audience about your products or services, they are more likely to remember you when ready to purchase or refer you when an opportunity arises. Brand loyalty and relationship building should be at the center of every campaign — because companies grow on repeat customer loyalty.
We believe communicating with customers is a marketer’s primary responsibility as it relates to managing and defining a brand. At every stage of the sales funnel — a well-crafted, well-designed email campaign can develop and strengthen brand loyalty. From capturing attention, to increased site visits, and calls to action — you can reach more people who are already familiar with your brand with lower spends than some traditional digital marketing platforms.
Think of one of your favorite brands — likely you receive a regular email with specials or new product offers to keep you engaged. You may not visit the brand’s site each time, but you will be less likely to forget who they are when it’s time to purchase again.
Tens of millions of dollars are spent on eCommerce website development annually — with an estimated 1.3 million companies in the US using eCommerce to sell products and services. In a sea of competition — the “build it and they will come” mentality will not work.
Great site content is created for one purpose — to engage visitors and educate them about your brand. One of the best ways to promote your site is to create engaging email campaigns with a call to action that will direct readers to visit your site. This increased visibility can promote new products, new specials, or educational content about how your products can be used. All of these increase brand loyalty and recognition in the marketplace.
The timely distribution of an email campaign is crucial to its success. Based on your understanding of your different audience segments, you can schedule and target your email campaigns to maximize their effectiveness. For example, repeat customers can have their gentle reorder reminder emails delivered at the same time each month. Tracking a new email campaign for a product launch delivered to your full list may also provide opportunities to learn what time of the day and week generates the most engagements by simply delivering smaller segments of the group at different times on different days. Understanding how a few simple metrics like open rate, click through rate, and conversions respond to variances in day and time delivered may benefit you in crafting your next campaign.
Email marketing can be as simple or as complicated as you choose based on time invested. It is our experience that the more creative and engaging your content — the more opens and conversions you should expect. Tracking applicable metrics is important for defining what works for your brand and how best to engage your audience. We are committed to developing viable email marketing campaigns for our clients based on experience and staying focused on consistent progress.